Hot Takes: Influencer Marketing

from The Digital Insider with Sinan Aral · host MIT IDE

Get ready for The Digital Insider bonus series, "Hot Takes" where host Sinan Aral gives a deep dive and his expert opinion on one of the most topical issues of today.This week it's all about influencer marketing. Who are influencers? How do influencers, well... influence? From celebrities to micro-influencers, politicians and how their campaigns have been (and continue to be) influenced. Sinan breaks down the science behind all these questions and more!Visit ide.mit.edu/podcast for more.Follow @sinanaral and @mit_ide on Twitter and @professorsinanand@mit_ideon Instagram.Please remember to rate us and leave a review - the best way to support the podcast.

What this episode covers

Get ready for The Digital Insider bonus series, "Hot Takes" where host Sinan Aral gives a deep dive and his expert opinion on one of the most topical issues of today. This week it's all about influencer marketing. Who are influencers? How do influencers, well... influence? From celebrities to micro-influencers, politicians and how their campaigns have been (and continue to be) influenced. Sinan breaks down the science behind all these questions and more! Visit ide.mit.edu/podcast for more. ...

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Hot Takes: Influencer Marketing

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This episode is 42 minutes long.

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This episode was published on August 30, 2022.

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