Hotel AI Won't Work If the Data Is a Mess

On No Vacancy, I talked with Charif Zahrane, Managing Partner at M7 Services, about the hotel technology mess sitting underneath the AI conversation. Everybody wants to talk about AI. Charif wants hotel operators to look at what sits below it first. Data. Infrastructure. Security. System connections. The unsexy stuff that decides whether the shiny new tool actually works or turns into another headache. That's where this conversation gets useful. Hotel operators can't just throw AI on top of messy systems and expect magic. They need a cleaner foundation, a better understanding of what they're connecting, and partners who understand how hospitality actually runs. Charif also gets into why the old "break-fix" IT model doesn't match where hotels are headed. This one's for anyone trying to figure out what hotel tech should look like before AI makes the whole thing even more complicated. Want the weekly roundup of news, videos, and what you might've missed? Text HOTEL to 66866.