Hotel Benchmarking with STR: Exploring Performance Beyond Top-line Data

How can analyzing data at different levels - comp set, country, or class - help revenue managers uncover the full story behind hotel numbers and drive collaboration across departments?Claudia Alvarado is a leading data analytics expert in the hospitality industry, with nearly a decade of experience driving business growth through data-driven insights at STR. As a Senior Analytics Manager for the Financial Performance team, Claudia leverages her expertise in statistical analysis, data visualization and forecasting to inform strategic decisions. A frequent speaker at industry conferences and university lectures, Claudia is also a prolific researcher and author with numerous research projects and publications to her name.