Hotel Equities' CEO thinks we're overestimating the World Cup, but it might not matter

from CoStar News Hotels · host CoStar News Hotels

Even if hotel demand expectations don't come in as hopes for many FIFA World Cup markets, Hotel Equities CEO Ben Rafter thinks 2026 will be a year that exceeds expectations. This episode was recorded live at the Americas Lodging Investment Summit.

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This episode is 15 minutes long.

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This episode was published on February 11, 2026.

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