Hotel transactions market is making its slow-but-steady comeback

from CoStar News Hotels · host CoStar News Hotels

Greg Friedman, managing principal and CEO of Peachtree Group, explained to CoStar News' Natalie Harms why 2026 will be a better year for hotel transactions. But, the recovery is going to be a slow process. Friedman joined the show at the Americas Lodging Investment Summit in January.

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This episode was published on March 3, 2026.

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