Hotels and Airbnb Chase Locals as Startup Hype Fades

On this week’s Good Morning Hospitality, Michael Goldin and Brandreth Canaley dive into three stories reshaping the hospitality landscape. Oman’s $7 million investment in UnderTheDoormat Group highlights how government support is fueling the growth of alternative accommodations. The team then unpacks the cautionary tales of Selina and Sonder Inc., two once-hyped disruptors whose struggles show the dangers of chasing scale without sustainable fundamentals. This topic is based on a great article and video by Rafat Ali, which was published not too long ago. Finally, Michael and Brandy discuss the trend of hotels and Airbnb turning their focus toward locals — whether through day-use packages, work-from-hotel offers, or community-focused stays — and what this shift means for the industry’s future. This episode is brought to you by Guesty! Follow the Hosts: Brandy Canaley – ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ Jamie Lane – ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ Michael Goldin – ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ Connect with Skift: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to ⁠@SkiftNews⁠ and never miss an update from the travel industry.