Hotels as Lifestyle Brands With Accor CEO Sebastien Bazin

from The Skift Travel Podcast · host Skift

Accor’s CEO is steering the brand towards more luxury and lifestyle properties. Fortunately, hotel owners are more than obliging. “I’ve been at the helm of this company for the past eight years, and I’ve been trying to wake up a sleeping giant, which Accor has been for a number of years,” said Sebastien Bazin, CEO of Accor, at Skift Global Forum, in conversation with Skift’s hospitality reporter Cameron Sperance. Listen now for the full interview. Read more coverage of the travel industry at skift.com/news

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This episode is 19 minutes long.

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This episode was published on February 13, 2022.

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