Houdini's New Store: Can It Change The Outdoor Industry?

On Tuesday of this week outdoor apparel brand Houdini announced that it was opening a new store in Stockholm that would allow 'customers to choose how they access their garments' with options to rent, subscribe or purchase new or secondhand Houdini sportswear.This move by Houdini further points out the issues the larger outdoor apparel world faces in the amount of product that gets made and the way in which it is made. Read the entire press release by clicking here.Today on THE ROCK FIGHT (an outdoor podcast that aims for your head) Colin gives props to Houdini for embracing this path and talks about the shortcomings of an industry that should be putting the environment and people first. Please follow THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Support our partners!Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure! Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.