EPISODE · Jan 17, 2001 · 7 MIN
House Rules: How Siebel Systems Became a Star
from Knowledge at Wharton
“When people have a choice they choose service over anything else including price and product attributes ” says Pat House co-founder and executive vice president of Siebel Systems the world’s leading supplier of eBusiness application software. During a visit to Wharton earlier this month House explained the strategy that has allowed Siebel to thrive in a notoriously turbulent industry. Hosted on Acast. See acast.com/privacy for more information.
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