Household Names

Going with your gut is easier said than done — but for Sumaira "Sam" Latif, Company Accessibility Leader at P&G, trusting her instincts has made some of the most impactful changes to the world of accessibility. For far too long, blind and low-vision people had to rely on the shape of a product to judge what was in the package. Sam challenged all of this with the simple yet empowering idea to put tactile identification on Herbal Essences shampoo and conditioner bottles – an initiative which is now expanding beyond the brand and beyond P&G. We had the amazing privilege to hear Sam's take on getting P&G hooked on accessibility, on supporting both live events and TV commercials with accessible audio description, on hustling to get senior leadership buy-in to fast-track accessibility at work, and much more.