Household Trends: A World of Singleton Consumption

Single people, or singletons as they are called, are single people who are living by themselves at home - a single person household. These households are growing faster than any other type of demographic, and therefore must be catered to by companies. Singletons tend to be very in-trend, and therefore pay attention to fashion, technology and lifestyle choices. However, singletons don't have combined spending power, and seek out certain budget items, such as food, in order to fulfill their lifestyles. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.