Households Trends: China's Gender Imbalance Dilemma

China is experiencing unique demographic conditions: a huge gender imbalance has been created by 40 years of its one-child policy, and there are now far more men than women. This demographic situation is troubling for China, as it has a direct impact on birth rates and consumption patterns. With a growing proportion of unmarried men, the number of single person households is rising rapidly. However, there are also positives, as dating services are booming and new markets being created.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.