How 100 fake reviews nearly ruined my business

In this Decode episode, Danielle and I are joined by Melissa Hickson, award-winning owner of Prime Residential Property Management in Melbourne. Melissa shares a shocking story about her Google Reviews. One that saw her 4.9-star rating drop in a number of days when over 100 one-star reviews were posted by a spammer. It's the digital version of a home invasion. You'll hear how this ambush shook her to the core, required a significant amount of time and effort to rectify, and impacted her business. Melissa explains why you should never take your Google reviews for granted, and how to proactively build a client review strategy that protects your reputation.