How 2 Best Friends Went From a Million Dollar Product Failure to #1 on Amazon

Alex and Andrew, aka The Bizzy Boys, started making cold brew coffee out of true love of the product in their cramped apartment in 2013 after being fed up with paying $5 for a cup from a coffee shop.  Like most at-home cold brewers, they started by using what they had on hand, a crummy grinder and some cheap coffee beans. They couldn’t understand why they couldn’t get the same smooth and sweet flavour that they were used to getting from their local coffee shop. With Andrew’s background in R&D Engineering and Alex’s background in Consumer Research, they set out on a mission to create the best tasting cold brew coffee in the world. @bizzycoffee has now become the #1 seller of cold brew coffee on Amazon and in this episode of Start Yours Alex shares some great information about how they took the leap to launch the business, how Amazon has become the powerhouse platform behind their sales and tips for working with friends.