How 2 Corporate Dropouts Outsold Patrón with £0 Marketing Budget | Co-Founder of Pimentae Drinks

Wynter Karo quit her corporate grad scheme at Sky at 24, called her co-founder Alice, and asked a question nobody had answered yet: why hasn't anyone made a pre-batched spicy margarita? Two months later, Pimentae was on Companies House.Wynter gets into the full story, from product development during lockdown, nearly losing their first Waitrose listing to a blending disaster worth £25k, outselling Patrón at Taste London, landing Diageo's Distl Ventures backing, and building a festival activation model that now makes up 25% of their total revenue.Chapters:00:00 Wynter's Background & The Corporate Grind02:47 How Pimentae Was Born on a Balcony05:42 Why University Didn't Prepare Her For This07:07 Why Alice Was the Right Co-Founder10:18 Early Product Development & The MVP14:47 Going Full-Time & Week One18:26 When People Started Having Opinions22:27 The Operational Reality Nobody Warns You About25:20 What She'd Do Differently27:06 The Co-Founder Relationship29:32 The Waitrose Blending Disaster35:49 Why Festivals Changed Everything38:23 How They Made Festivals Profitable41:04 The First Festival — £10k, An Amex & A Prayer43:28 Distl Ventures & The Diageo Pitch47:17 Pitching 20 Diageo Execs at 25 Years Old51:30 The Entrepreneur's Curse54:24 Celebrating Wins (Or Not)56:01 Raising £580k & What It Unlocked58:48 Making Their First Hires01:03:21 Developing a Leadership Style01:06:14 How She Thinks About Competition01:08:37 What's Driving Pimentae's Growth01:11:39 What the Future Looks Like01:13:49 What It Actually TakesFollow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35Follow Wynter:linkedin.com/in/wynter-karo-01076010bhttps://www.pimentaedrinks.com/?srsltid=AfmBOorqg1QOx_fgL7dqQVzlxLqxrMWIol-0Drjr0EKhA6aqes1jDnx5