How 2 Women Turned a $1.2M Zillow B&B Into a $4M Treehouse Hotel (No Investors) | Ashley LaRocque E80

What if you bought a rundown bed and breakfast on Zillow, moved in the next day, and turned it into Colorado's first luxury treehouse hotel, all without raising a single dollar from outside investors?That's exactly what Ashley LaRocque and her wife did. And six years later, their property is booked through 2027, generating six-figure wedding revenue they never saw coming.A former TV producer who left corporate life to build something from scratch, Ashley shares the unfiltered story of what it actually takes to develop a boutique hospitality asset when banks say no, permits take years, and the build costs keep climbing.In this episode, you'll discover:Why buying an existing B&B beats building from scratch on raw landThe 3-step permitting process that took 6 years and nearly $4M all-in to completeHow a wedding venue they never planned for now drives 50% of total revenueWhy Ashley joined her county's planning commission, and what she sees developers get wrong every timeThe SBA loan structure that lets them avoid a $350K down paymentWhat 80-90% occupancy actually looks like at a 5-room boutique lodge in a supply-constrained marketIf you're serious about building a hospitality asset that creates real long-term wealth, this episode will show you what bootstrapped development actually looks like, and whether it's the right path for you.If you found value in this episode, take 30 seconds to leave us a review here. It helps more people find the podcast and keeps us bringing on great guests.Connect with Ashley LaRocqueWebsite: https://stayatjuniper.comInstagram: https://www.instagram.com/stayatjuniper/LinkedIn: https://www.linkedin.com/in/ashley-larocque-65397114/Connect with Michael on Instagram or LinkedIn.Email Us at [email protected] the Hotel Investor Playbook InstagramInvest with Malama CapitalSubmit a deal