How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

from OPERATORS · host Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

“We built our iPhone before we built our Apple.” How do you scale a hardware brand from $7M to $1.5B without chasing cheap CPMs? Jacob Zuppke (CEO, Whisker) joins Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) to break down how a self-cleaning litter box company became a $1.5B brand through US manufacturing, big creative swings, and a deliberate omnichannel strategy. Jacob breaks down the marketing that fueled a decade of growth, including how TV outperformed Meta for years, and why Whisker held off Amazon until branded search volume made the case impossible to ignore. He also gets into the Whisker app, which logs 4.7 million cat weigh-ins per day, and why that software layer is where the brand’s omnichannel strategy gets its deepest competitive teeth. Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth. Or launch your ads today with our exclusive link: http://applovin.com/9operators.

Episode metadata supplied by the publisher feed · Published Jun 18, 2026

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How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

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