How a 10-Person Agency Built a Passive Income Product in 6 Months

Episode 17 of The Agency Owner Podcast with Fexingo. Lucas and Luna explore how a modestly-sized marketing agency diversified revenue by creating a SaaS-like product without venture capital. They break down the real numbers: the upfront time investment, the pricing model that generated $30,000 in monthly recurring revenue within six months, and the operational shift that kept client work on track. Using a specific case study from a midwestern agency, the hosts discuss the trade-offs between service and product revenue, the importance of founder-led development, and the hidden costs of maintaining a software tool alongside a service business. Practical takeaways for agency owners considering productization. #MarketingAgency #AgencyOwner #PassiveIncome #SaaS #RevenueDiversification #Productization #ServiceBusiness #SubscriptionModel #MonthlyRecurringRevenue #AgencyLife #Entrepreneurship #SmallBusiness #BusinessGrowth #Marketing #FexingoBusiness #Podcast #BusinessPodcast #AgencyGrowth Keep every episode free: buymeacoffee.com/fexingo