How a 110-Year-Old Map Company Survived Google Maps

In 2012, Rand McNally—the 110-year-old mapmaker that had defined American road trips—filed for bankruptcy. Google Maps had made paper maps feel obsolete. But the company didn't disappear. This episode traces how Rand McNally pivoted from paper to a subscription-based GPS and fleet management business, navigated a second bankruptcy in 2018, and emerged as a profitable niche player in commercial transportation. Lucas and Luna use the company's story to explore how legacy businesses can survive platform disruption, with lessons from the current market environment where the S&P 500 is at 7,344 and small caps are rallying. A concrete case study in restructuring around a core asset—trusted brand equity—when your original product dies. #RandMcNally #MapCompany #Bankruptcy #Restructuring #Turnaround #GoogleMaps #Navigation #FleetManagement #GPS #BusinessSurvival #LegacyBusiness #Disruption #NicheStrategy #CommercialTransportation #Business #FexingoBusiness #BusinessPodcast #TheTurnaroundPodcast Keep every episode free: buymeacoffee.com/fexingo