How a 4-Person Team Runs a 7-Figure Business with AI

What this episode covers

In this episode, Aydin chats with brothers Emil and Cassy—founders behind Hoppier (snack stipends for teams) and Postbeam (an AI-native LinkedIn content engine). They show how transcripts, voice interfaces, and AI browsers can 10× content output and product velocity for small teams. Demos include: turning transcripts into LinkedIn posts, Postbeam’s “Marv” voice interview, Vercel v0 mockups, and Perplexity’s Comet browser agent. The theme: tiny teams, mighty outcomes—when AI is baked into every workflow.Timeline & Timestamps01:08 – Hoppier origin: ~1,200 customers, profitable, still founder-run.03:57 – Why transcripts are gold for creating unlimited content.05:06 – Demo: pulling a podcast transcript into Claude → strong LinkedIn post hooks.08:55 – Volume matters: consistency wins; learning from creators like Pablo.11:15 – Remix vs. original insights: two formulas for content that works.14:38 – From process to product: Postbeam lands early paying customers.16:26 – Inside Postbeam: sources, remixing, images, and multi-team member voices.18:33 – Demo: Marv voice feature interviews you to capture authentic tone.24:21 – Building with AI: using Vercel v0 for rapid UI mockups and team feedback.29:16 – Aydin’s day job plug: Fellow.ai meeting assistant.31:36 – Replit vs. V0 vs. Lovable: pros, cons, and caution for prod-grade apps.35:58 – Comet browser demo: finding Toyota RAV4s on Marketplace with AI.42:42 – Tiny but mighty: Postbeam (2 founders + Gen Z cousin) and Hoppier (7-figure biz with 4 ppl).Tools & Technologies MentionedClaude (Anthropic) — Generates LinkedIn posts from transcripts.ElevenLabs / YouTube Transcript Tools — For pulling transcripts.Postbeam — AI LinkedIn content engine.Marv (inside Postbeam) — Voice interview AI to capture tone.Vercel v0 — Natural language → React UI mockups.Replit / Lovable / Cursor — AI coding platforms, with tradeoffs.Perplexity’s Comet Browser — Agentic browser for automated browsing.Whisper Flow — Voice-first workflow automation.Fellow.ai — AI meeting assistant.Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

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How long is this episode of This New Way?

This episode is 44 minutes long.

When was this This New Way episode published?

This episode was published on September 10, 2025.

What is this episode about?

In this episode, Aydin chats with brothers Emil and Cassy—founders behind Hoppier (snack stipends for teams) and Postbeam (an AI-native LinkedIn content engine). They show how transcripts, voice interfaces, and AI browsers can 10× content output and...

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