How a 40-Year-Old Meat Shop Went Viral on Social Media | Joe DiGangi - Mario's Meats and Deli

Staying Hungry sits down with Joe DiGangi and Artie Spinelli of Mario’s Meats, the Queens butcher shop and gourmet deli that turned a 40-year neighborhood business into a social media phenomenon.What happens when old-school craftsmanship meets modern content? In this episode, Michael D’Onofrio and Vinny Pappalardo talk with the team behind Mario’s Meats about building a loyal following, shipping premium meats nationwide, creating viral food content, and why independent food businesses need to control their own customer experience. From butcher shop traditions and family legacy to TikTok strategy, prepared foods, catering, pricing, delivery apps, and the real economics of running a specialty food business, this conversation is packed with sharp insight for restaurant owners and food entrepreneurs.If you run a deli, butcher shop, pizzeria, restaurant, or food brand, this episode is a great reminder that quality, authenticity, and personality still win.Timestamps:00:00 Intro + sponsor mention01:05 Meet Joe Digangi and Artie Spinelli of Mario’s Meats03:10 The origin story: how Mario’s Meats started in 198207:20 Growing up in the family business12:15 How the neighborhood and customer base changed over time16:40 Shipping meats nationwide and serving former NYC customers21:10 Why Mario’s Meats avoids Uber Eats and DoorDash25:05 Building their own app and controlling the customer experience29:20 How social media made an old-school butcher shop go viral36:15 Merch, fandom, and customers flying in for sandwiches41:10 Catering, prepared foods, and menu evolution47:00 Meat quality, customer education, and pricing premium products54:20 Family, hockey, work-life balance, and building a loyal team1:00:10 What’s next for Mario’s Meats=================================================================Guest & Sponsorship Inquiries - [email protected] episodes dropping soon! Subscribe, Like and Leave us a Comment Below! =================================================================*SUBSCRIBE* to this channel: https://www.youtube.com/@stayinghungrypodcast?sub_confirmation=1FOLLOW US:https://www.instagram.com/stayinghungrypodcasthttps://open.spotify.com/show/4cfz4H7IIzUlEcGtwSgJMuhttps://www.facebook.com/profile.php?id=61573551302497https://www.linkedin.com/company/staying-hungry-podcast/Podcast by Viola Media: https://viola.media/#stayinghungry #hospitalityindustry #restaurantbusiness