How a 50-Year-Old Bicycle Maker Survived the E-Bike Bust

The electric bike boom went bust in 2024, leaving dozens of brands bankrupt or liquidated. But one company that helped pioneer the industry — a 50-year-old Dutch bicycle manufacturer — found a way to survive. In this episode, Lucas and Luna dig into how the company navigated a 40 percent sales plunge, built a direct-to-consumer channel in 90 days, and used its century-old supply chain to weather the storm. Along the way, they connect the story to today's market — where the S&P 500 sits above 7,500 and the Nasdaq is up 8 percent this month — and ask whether the biking industry is finally due for a rebound. This is a masterclass in survival tactics for any business facing a category collapse. #E-BikeBust #BicycleManufacturing #Turnaround #Restructuring #SupplyChain #DirectToConsumer #Survival #Business #Finance #Manufacturing #Transportation #Netherlands #CyclingIndustry #MarketCrash #Recovery #FexingoBusiness #BusinessPodcast #TheTurnaroundPodcast Keep every episode free: buymeacoffee.com/fexingo