How a 50-Year-Old Ice Cream Banned Its Best Flavor

What this episode covers

Episode 35 of Brand Storytelling with Fexingo. Lucas and Luna unpack the remarkable marketing story behind Ben & Jerry's decision to retire its most popular flavor, Cherry Garcia, for a limited time in 2023 to spotlight climate change. They explore how the company turned a beloved product into a narrative device, using scarcity, mission alignment, and transparency to deepen customer loyalty. The discussion covers the specific campaign details, the reaction from fans, the sales impact, and the broader lesson for brands: sometimes the best way to sell more is to take something away for a cause. No fluff, just a sharp case study in mission-driven storytelling. #BenAndJerrys #CherryGarcia #MissionDrivenMarketing #ClimateStorytelling #ScarcityMarketing #BrandLoyalty #CauseMarketing #ProductRetirement #StorytellingStrategy #MarketingCaseStudy #BrandNarrative #SocialImpact #Unilever #IceCreamMarketing #FexingoBusiness #BusinessPodcast #BrandStorytelling #Marketing Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell?

This episode is 10 minutes long.

When was this Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell episode published?

This episode was published on June 6, 2026.

What is this episode about?

Episode 35 of Brand Storytelling with Fexingo. Lucas and Luna unpack the remarkable marketing story behind Ben & Jerry's decision to retire its most popular flavor, Cherry Garcia, for a limited time in 2023 to spotlight climate change. They explore...

Can I download this Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell episode?

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