How a B2B Manufacturer Pilots Success with ABM

from The Kula Ring · host Kula Partners

When it comes to creating account-based marketing (ABM) campaigns, more companies are stuck in strategy mode versus putting a program into practice. Fabio Luz, Latin America Media Team Leader and North America Digital Media Strategist at Schneider Electric, shares his account-based marketing pilot process, which helped the company identify target accounts and move them down the sales pipeline.

Episode metadata supplied by the publisher feed · Published May 12, 2020

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How a B2B Manufacturer Pilots Success with ABM

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