How a B2B Manufacturer Pilots Success with ABM

What this episode covers

When it comes to creating account-based marketing (ABM) campaigns, more companies are stuck in strategy mode versus putting a program into practice. Fabio Luz, Latin America Media Team Leader and North America Digital Media Strategist at Schneider Electric, shares his account-based marketing pilot process, which helped the company identify target accounts and move them down the sales pipeline.

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 27 minutes long.

When was this The Kula Ring episode published?

This episode was published on May 12, 2020.

What is this episode about?

When it comes to creating account-based marketing (ABM) campaigns, more companies are stuck in strategy mode versus putting a program into practice. Fabio Luz, Latin America Media Team Leader and North America Digital Media Strategist at Schneider...

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