How a B2B Podcast Builds Connection and Brand Awareness—Brandi Starr | Ep 139

If you've ever wondered how to build an engaging B2B podcast with lasting impact, this episode is for you. I sit down with Brandi Starr, host of Revenue Rehab, to talk about how her show has supported both her consultancy and personal brand. You'll pick up practical insights on evolving podcast formats, the realities of B2B podcast listenership, and how to create content that resonates with your audience. We also chat about balancing a niche show with broader goals, and the value of leaning into both feedback and process improvements. Plus, Brandi shares advice for fellow podcasters on purposeful growth. Tune in for a behind-the-scenes look at sustaining a B2B podcast.Connect With Brandi StarrWebsite: https://tegrita.com/LinkedIn: https://www.linkedin.com/in/brandistarrIf My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.There's more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don't make it into the show. It's a quiet way to stay inspired between listens.Sign up here: https://mypodcaststory.com/joinChapters00:00 Welcome and Introduction00:19 Meet Brandi Starr and Revenue Rehab00:26 The Inspiration to Start a Podcast00:36 Launching a Podcast During the Pandemic01:13 What Tegrada Does02:00 A Remote Team Across US and Canada02:25 Release Schedule and YouTube Strategy03:33 Going Live Versus On-Demand04:08 Evolving the Podcast Workflow05:05 Changes Over Three Years05:45 Moving from Streamyard to Riverside07:24 Introducing Three Episode Formats08:52 Why Format Evolution Matters10:06 Lessons Learned and Audience Feedback11:31 Understanding B2B Podcast Numbers13:04 Success Metrics for Niche Shows14:48 Measuring Podcast Impact15:43 Brandi’s Role Before and After Podcasting16:27 Building Content as COO17:36 Personal Brand vs Company Brand18:12 Community Involvement and Speaking19:51 Leveraging Old and New Channels21:01 Staying Stress-Free and Balanced22:02 Recent Motivational Speaking22:34 Where Brandi Shares Content23:11 Social Channels for Professional and Personal Content23:36 Primary Podcast Purpose23:49 Measuring Awareness and Impact25:41 The Podcast’s Report Card26:53 How Consulting Accelerated Growth28:11 The Role of Support and Time Commitment30:38 Minimal Editing, Maximum Output31:53 Choosing a Podcast Category33:13 Niche Positioning and Category Leadership35:21 Final Thoughts and Advice for B2B Podcasters37:38 Closing and Call to Action