How a Baker Built 5 Income Streams From One Pie Recipe

Lucas and Luna break down how a small-town baker in Oregon turned a single family pie recipe into five distinct income streams: a farmer's market stall, a wholesale deal with three local coffee shops, a printable PDF cookbook on Etsy, a paid Substack newsletter sharing baking techniques, and a consulting gig helping cafes build their dessert programs. They walk through the numbers: $34,000 in year-one revenue, $200/month in passive PDF sales, and a newsletter with 1,400 subscribers. Along the way they discuss the concept of 'horizontal skill multiplication' — taking one core competency and finding different audiences and price points for it. The episode closes with a reflection on whether every side hustle needs to scale or if a comfortable five-stream lifestyle is enough. #Baker #SideIncome #MultipleIncomeStreams #PassiveIncome #Cookbook #Etsy #Substack #Consulting #Oregon #PieRecipe #HorizontalSkillMultiplication #FarmerMarket #Wholesale #Newsletter #Business #Finance #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo