How a Baker Hit 60k a Month by Raising Prices

In this episode, Lucas and Luna break down how a solo sourdough baker in Portland named Jenna grew her monthly revenue from $18,000 to $62,000 in seven months — not by adding new products or running ads, but by systematically raising prices. They walk through the exact numbers: the initial price list, the 15 percent increase that didn't scare away customers, the premium 'subscription loaf' at $18, and the surprising retention data. They also discuss the psychology of value-based pricing for small business owners, the risk of pricing yourself out of a local market, and why Jenna actually lost some customers but gained higher margins. A practical case study for any solo founder wondering if they're leaving money on the table. #PricingStrategy #SourdoughBaker #SoloFounder #RevenueGrowth #ValueBasedPricing #SmallBusiness #PortlandOregon #CustomerRetention #PriceIncrease #SubscriptionModel #BakeryBusiness #Business #Entrepreneurship #SideHustle #FexingoBusiness #BusinessPodcast #PricingPsychology #ProfitMargin Keep every episode free: buymeacoffee.com/fexingo