How a Bakery Sold at 15x EBITDA with Recipe IP

In this episode, Lucas and Luna dive into the real story behind a small bakery chain that sold for 15 times EBITDA — not because it had the best croissants, but because it turned its recipes into legally protected intellectual property. They walk through how the owner systematized ingredient sourcing, baking processes, and even the look of the final product, then copyright- and trademark-protected it all. The result: a business that could be replicated without the founder's hands-on involvement, which is exactly what a strategic buyer wanted. Expect practical takeaways on how any product-based business can build defensible IP — from documenting trade secrets to trademarking signature items. Plus, a look at what multiples buyers assign to businesses with versus without formal IP protection. #BakeryAcquisition #RecipeIP #EBITDAMultiple #BusinessBroker #ExitStrategy #IntellectualProperty #TradeSecret #Trademark #BusinessValuation #SmallBusinessSale #RecurringRevenue #BusinessPodcast #FexingoBusiness #BuyerAndSellerPodcast #Business #ExitPlanning #PrivateSales #MergersAndAcquisitions Keep every episode free: buymeacoffee.com/fexingo