How a Beauty Brand Uses SMS to Recover 25 Percent of Churned Customers

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a beauty brand called Glossier used a strategic SMS campaign to recover 25 percent of customers who hadn't purchased in six months. They break down the specific messaging framework—a mix of personalized product recommendations, a limited-time discount, and a survey to understand why they left—and how the brand tracked results using redemption codes. The hosts discuss the importance of timing, segmentation, and testing different offers to maximize win-back rates. They also touch on the ethics of re-engaging lapsed customers without being spammy and share actionable takeaways for any subscription or repeat-purchase business. If you're looking for a concrete, data-backed approach to reducing churn via SMS, this episode delivers. #SMSMarketing #RetentionMarketing #CustomerRetention #WinBackCampaigns #Glossier #BeautyBrand #ChurnReduction #SMSStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #LoyaltyMarketing #CustomerLoyalty #MarketingTips #DataDrivenMarketing #Personalization #SMSWinBack #ReEngagement Keep every episode free: buymeacoffee.com/fexingo