How a Better Brand Voice Built an 8-figure Business

Alex Brown has been launching e-commerce companies for over 5 years, starting with multiple successful crowdfunding campaigns (like Coolbox which ended up on ABC’s Shark). He is best known as CoFounder of the viral hit Dollar Beard Club. DBC hit $10M in their first year with no performance marketing or affiliate help, and has gone on to become a scalable and globally known brand with over 300M video views.You'll learn:Is crowdfunding still relevant?The one thing that makes or breaks product launchesHow a video-first strategy launched their brandThe conditions for viralityThe three questions to ask yourself to build an incredible brand storyWhat to do when you feel overwhelmedSince exiting Beard Club, Alex has been advising multiple companies and speaking around the world on branding and content marketing. He currently runs the first e-commerce brand accelerator program for brands on pace for 8+ figures, and is an advisor to NGO’s helping building entrepreneurial ecosystems.Show LinksEcommerce RockstarsCoolBox KickstarterThe Beard ClubThis is Marketing (Book)Evolved Enterprise (Book)Ecommerce RockstarsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsThis episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.