How a Big Heritage Brand like Wilson Doesn't Get Stuck in the Past w/ Kyle Schlegel

Kyle Schlegel gets asked every day what Roger Federer is like, or real, when the camera’s not on him. The truth: he’s exactly the way he is on camera. That’s a powerful level of authenticity and it’s a growing trend. It’s also just one of the big ways technology has changed the landscape for marketing leaders of sporting goods companies. At Brandemonium, I got to sit down with an expert on this topic, my friend Kyle Schlegel, the Global Marketing Director of Racquet Sports at Wilson. He outlined 5 challenges that face large sporting goods brands today, and the 2 practices marketing leaders should be engaged in to become better assets to the brands they represent.