How a Bookstore Uses Google Maps Events to Build Community

Episode 37 of The Local Marketing Podcast digs into how an independent bookstore in Portland, Oregon uses Google Maps events to build a loyal local following. Lucas and Luna break down the specific strategy behind 'Pages & Pints' — a monthly author reading and craft beer tasting that the store promotes exclusively through Google Business Profile events. They walk through the setup process, the surprising data on event click-through rates, and why brick-and-mortar businesses should treat their Google listing as a community hub, not just a digital storefront. The episode also covers how events feed into Google's local ranking algorithm, the importance of posting event photos, and how to avoid common pitfalls like event spam. Plus, the hosts share a simple checklist for any local business to start running Google Maps events this week. #GoogleMapsEvents #LocalSEO #GoogleBusinessProfile #BookstoreMarketing #CommunityBuilding #SmallBusiness #PortlandOregon #PagesAndPints #AuthorEvents #LocalMarketing #GoogleMaps #EventMarketing #BrickAndMortar #RankingFactors #FexingoBusiness #BusinessPodcast #MarketingPodcast #TheLocalMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo