How a Bootstrapped Founder Handled a PR Crisis Alone

Episode 23 of The Tech Founder Podcast unpacks a real PR crisis faced by a solo SaaS founder who had no agency, no comms team, and no playbook. Lucas and Luna walk through the timeline: a security lapse that exposed user data, the panicked Saturday morning, the decision to post a raw apology on LinkedIn instead of a press release, and the surprising outcome — customer retention actually improved. They break down why transparency beats spin for bootstrapped companies, how to decide what to disclose without legal counsel, and the one rule that saved this founder's reputation: 'Don't hide, don't hedge.' If you're building a small SaaS and think crisis management is a 'big company problem,' this episode will change your mind. #PRCrisis #BootstrappedSaaS #SoloFounder #CrisisManagement #DataBreach #Transparency #SmallBusiness #ReputationManagement #FounderStories #CustomerTrust #SaaSMarketing #TechFounder #BusinessContinuity #RiskManagement #Security #Bootstrapping #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo