How a Brand Renamed Itself and Won Back Customers

Lucas and Luna examine the risky but sometimes brilliant strategy of renaming a well-known brand. This episode focuses on the 2026 rebrand of a major fast-food chain that dropped 'Finger Lickin'' from its name after decades, exploring the data behind the decision, the customer backlash, and the surprising sales lift. They discuss when a name change signals progress versus desperation, using examples from Weight Watchers to WW, and Dunkin' Donuts to Dunkin'. The hosts break down the branding calculus: what you gain in modernity, what you lose in heritage, and how to measure success beyond the initial outcry. #BrandRenaming #RebrandingStrategy #Marketing #BrandIdentity #FastFoodBranding #WeightWatchers #Dunkin #KFC #NameChange #BrandEquity #ConsumerPsychology #BrandHeritage #VisualIdentity #LogoDesign #Business #FexingoBusiness #BusinessPodcast #TheBrandingPodcast Keep every episode free: buymeacoffee.com/fexingo