How a Brand Renamed Itself and Won Back Customers

What this episode covers

Lucas and Luna examine the risky but sometimes brilliant strategy of renaming a well-known brand. This episode focuses on the 2026 rebrand of a major fast-food chain that dropped 'Finger Lickin'' from its name after decades, exploring the data behind the decision, the customer backlash, and the surprising sales lift. They discuss when a name change signals progress versus desperation, using examples from Weight Watchers to WW, and Dunkin' Donuts to Dunkin'. The hosts break down the branding calculus: what you gain in modernity, what you lose in heritage, and how to measure success beyond the initial outcry. #BrandRenaming #RebrandingStrategy #Marketing #BrandIdentity #FastFoodBranding #WeightWatchers #Dunkin #KFC #NameChange #BrandEquity #ConsumerPsychology #BrandHeritage #VisualIdentity #LogoDesign #Business #FexingoBusiness #BusinessPodcast #TheBrandingPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies?

This episode is 10 minutes long.

When was this The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies episode published?

This episode was published on June 14, 2026.

What is this episode about?

Lucas and Luna examine the risky but sometimes brilliant strategy of renaming a well-known brand. This episode focuses on the 2026 rebrand of a major fast-food chain that dropped 'Finger Lickin'' from its name after decades, exploring the data...

Can I download this The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies episode?

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