How a Broken Demo Exposes Your Real Sales Process

Lucas and Luna explore the counterintuitive idea that deliberately breaking your product demo can reveal more about your sales process than a polished presentation ever will. Drawing on a real case from a SaaS founder who lost a deal because her demo worked too perfectly, they unpack the psychology of buyer skepticism, the value of controlled friction, and how to use a 'broken demo' as a discovery tool. Lucas shares a three-step framework for when and how to deploy this tactic, including the key question to ask after the glitch. They also discuss why early-stage founders especially benefit from showing their hand before hiding it. By the end, you'll have a concrete technique to stress-test your sales narrative and uncover hidden objections before they kill your deal. #BrokenDemo #SalesProcess #FounderSales #SaaS #SalesPsychology #BuyerSkepticism #ProductDemo #SalesTactic #CustomerDiscovery #ObjectionHandling #EarlyStageStartup #SalesFramework #Business #Technology #FexingoBusiness #BusinessPodcast #Podcast #SalesTips Keep every episode free: buymeacoffee.com/fexingo