How a Button-Down Shirt Attracted a Cult Following

from Shopify Masters · host Benjamin Gottlieb, Shopify

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Alex Drexler set out to create the perfect button-down shirt and founded Alex Mill, a New York-based clothing company.

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How a Button-Down Shirt Attracted a Cult Following

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This episode is 23 minutes long.

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This episode was published on November 30, 2023.

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