How a Career Gap Helped One Parent Launch a Freelance Copywriting Business

In episode 59 of The Comeback Career Podcast, Lucas and Luna explore how a career gap can become the foundation for a freelance copywriting business. They focus on the story of Jenna, a former marketing manager who took a three-year break to care for her twins and returned to work by building a copywriting practice from scratch. Lucas breaks down the three specific steps Jenna used to land her first five clients: niching down to B2B SaaS, creating a targeted portfolio from spec work, and using a simple cold-email template that got a 40% response rate. Luna shares data from a 2025 Upwork study showing that 62% of freelance copywriters who started after a career gap earned more than their previous salaried role within 18 months. They discuss how to price your first projects, when to raise rates, and the psychological hurdle of valuing your own time after years away from paid work. The episode closes with a reflection on why gaps often produce better writers—not worse ones. Tune in if you've ever wondered whether your time away might actually be your secret weapon. #CareerGap #FreelanceCopywriting #ReturnToWork #CopywritingBusiness #B2BSaaS #Freelancing #WorkFromHome #ParentReEntry #MarketingCareer #JennaStory #UpworkStudy #ColdEmailing #SpecWork #PricingStrategy #CareerChange #SideHustle #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo