How a Century-Old Flooring Company Survived the Housing Crash

Episode 34 of The Turnaround Podcast tells the story of a 100-year-old flooring manufacturer that nearly collapsed when the housing market cratered. Lucas and Luna walk through how the company slashed costs, diversified into commercial projects, and retrained its sales force to focus on service rather than just price. They discuss the brutal math of losing 70% of revenue, the decision to close three plants, and the eventual recovery. Along the way, they touch on the current market environment—with the Nasdaq down 5% in a week—and what it means for cyclical businesses. A specific, numbers-driven case study in survival. #FlooringIndustry #HousingCrash #ManufacturingTurnaround #CostRestructuring #BusinessResilience #CyclicalBusiness #PlantClosures #SalesTransformation #CommercialDiversification #FamilyBusiness #TurnaroundStory #HousingMarket #NasdaqDecline #BusinessSurvival #FexingoBusiness #BusinessPodcast #TheTurnaroundPodcast #Restructuring Keep every episode free: buymeacoffee.com/fexingo