How a Client Customer Journey Audit Lands Retainers

In this episode, we break down how freelance marketer Sarah Chen used a customer journey audit to secure a $3,000/month retainer with an e-commerce brand called Willow & Wool. We walk through her process of mapping every touchpoint from awareness to purchase, identifying a 35% drop-off at the cart stage, and presenting a data-backed roadmap for improvement. The result: a six-month retainer to implement abandoned cart emails, retargeting ads, and post-purchase follow-ups. We discuss how this audit framework can be adapted for any freelance marketing niche, and why showing clients their blind spots builds trust faster than pitching services. Plus, a behind-the-scenes look at how listener support keeps this podcast ad-free. #CustomerJourneyAudit #FreelanceMarketing #RetainerStrategy #MarketingAudit #SmallBusinessMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #FreelancerTips #Consulting #CustomerExperience #ConversionOptimization #TouchpointMapping #ClientRetention #ServicesMarketing #SoloServiceProvider #IndependentMarketer #Fexingo Keep every episode free: buymeacoffee.com/fexingo