How a client grew by 600k a month in just 90 days episode artwork

EPISODE · Sep 8, 2023 · 8 MIN

How a client grew by 600k a month in just 90 days

from The Ecommerce Uptick · host Daniel Chabert

How my CRO agency took a Pet brand from 167K a month to 800k a month The brand was: - Selling mainly in the UK - Mostly focused on 1 hero product - Had many UX issues / low conversion rate - Struggling to get over 200k a month So we got to work and started with a big audit process. This is where we get access to their Analytics, shop backend so for forth. We analyzed their user behavior in our audit process. GA revealed: A huge ratio of visitors bounced from the home + category pages. Session records revealed: users did not see all products available on category pages product page was confusing and caused paralysis UX was slowing down the customer journey. We also did survey work and found: Customers were not aware of the return policy users was not made aware of the main benefits Based on this we launched a series of A/B tests to fix the issues. The results after 90 days $600k additional revenue per month 51% higher conversion rate 14% higher AOV ROI on our cost as of August: 39.6x That will keep going up! They’ll expand into new markets they will launch new products. Stories like this really motivate me. I guess this is why i started Purplefire Never stop believing!

Episode metadata supplied by the publisher feed · Published Sep 8, 2023

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How a client grew by 600k a month in just 90 days

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