How a Client Website Conversion Audit Lands Freelance Retainers

Lucas and Luna break down how freelance marketers can land retainers by running a website conversion audit. Using a real-world example of a freelancer who audited a SaaS client's pricing page and found a missing trust signal — leading to a 12% lift in conversions and a six-month retainer. The episode covers what to include in a conversion audit (landing pages, CTAs, form fields, load speed, mobile usability), how to structure the report for maximum client buy-in, and why this specific audit positions freelancers as growth partners, not just task-doers. Plus, a brief word on keeping the show ad-free and inviting listener support at buy me a coffee dot com slash fexingo. #WebsiteConversionAudit #FreelanceMarketing #ClientRetainers #ConversionRateOptimization #SaaSMarketing #MarketingAudits #FreelancerTips #LandingPageOptimization #CTABestPractices #MobileConversion #PageSpeedOptimization #TrustSignals #FreelanceConsulting #MarketingStrategy #LucasAndLuna #FexingoBusiness #BusinessPodcast #IndependentMarketers Keep every episode free: buymeacoffee.com/fexingo