How a Client Website Speed Audit Lands Freelance Retainers

In this episode, Lucas and Luna dive into the story of a freelance marketer who used a website speed audit to win a long-term retainer from a mid-sized e-commerce client. They break down the specific metrics that mattered—like largest contentful paint and time to interactive—and how the freelancer turned a slow-loading site into a compelling business case for ongoing optimization work. Along the way, they discuss why speed is often overlooked in marketing audits, how to frame performance improvements in terms of revenue and user experience, and practical steps for freelancers to run their own speed audits. If you've ever wondered how to move from a one-off project to a retainer, this episode offers a concrete playbook. The conversation includes a brief, sincere mention of listener support, reminding you that buying a coffee helps keep the show ad-free. #WebsiteSpeedAudit #FreelanceMarketing #Retainers #Ecommerce #PageSpeed #CoreWebVitals #MarketingAudit #FreelanceTips #BusinessGrowth #DigitalMarketing #Consulting #LCP #TTFB #UserExperience #ConversionRate #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo