How a Coffee Shop Used Dynamic Pricing to Survive a Recession

Episode 16 of The Entrepreneur's Hour explores how a small coffee shop in Portland used dynamic pricing to navigate the 2023-2024 economic downturn. Lucas and Luna break down the specific strategy the owner implemented—raising prices during peak hours and offering discounts during slow times—and how it boosted revenue by 18% without losing customers. They discuss the psychological barriers to dynamic pricing for small businesses, the data tools required, and why this approach works better for coffee shops than for bakeries. Plus, a look at how larger chains like Starbucks are experimenting with similar models. If you're a small business owner struggling with rising costs, this episode offers a concrete, actionable playbook. #DynamicPricing #SmallBusiness #CoffeeShop #Portland #RecessionStrategy #RevenueGrowth #PricingStrategy #BusinessSurvival #DataDriven #DemandPricing #SoloFounder #SideHustle #Entrepreneurship #Business #FexingoBusiness #BusinessPodcast #TheEntrepreneursHour #PricingPsychology Keep every episode free: buymeacoffee.com/fexingo