How a Coffee Shop Uses Google Maps Gift Cards to Drive Winter Traffic

In Episode 33 of The Local Marketing Podcast, Lucas and Luna break down how a small independent coffee shop in Portland, Oregon used Google Maps gift card listings to drive foot traffic during a slow January. They walk through the specific setup — how the owner added a digital gift card link to their Google Business Profile, how they promoted it through Google Posts, and the surprising result: a 22% increase in store visits over four weeks. The hosts discuss why TTS (third-party sales) matter for local businesses, how gift cards lower the friction for first-time buyers, and why the holiday lull is actually the perfect time to launch a gift card campaign. They also touch on the psychology of gifting and why Google Maps is an underutilized channel for this kind of promotion. If you run a local business or advise one, this episode gives you a concrete, low-cost tactic to fill your storefront when traffic is slow. No fluff, just a real case study with real numbers. #GoogleMaps #GoogleBusinessProfile #LocalMarketing #SmallBusiness #GiftCards #Portland #CoffeeShop #GooglePosts #FootTraffic #DigitalMarketing #LocalSEO #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #MarketingTips #Retail Keep every episode free: buymeacoffee.com/fexingo