How a College Dropout turned CEO revolutionized the Event Tech Industry (w/ Yarkin S of Socio)

Coming up with ideas is great, but executing is better. Yarkin Sakucoglu did both. He found the right people, launched Socio, failed a lot, constantly adapted to the needs of the business, and successfully merged with WebEx Events about 5 years later. In this episode, we are excited to introduce Yarkin Sakucoglu, whose impressive accomplishments have earned him a spot on Forbes' prestigious 30 Under 30 list. Alongside Grayson and Crystal, he shares how he met co-founders, built a company at 19 years old, failed more times than he can remember, and found and gave mentorship along the way. Show Highlights: 01:58: Recounting the story of migrating to a foreign country and meeting the co-founders 03:26: Describing how Socio was the first big break in entering the business world 04:19: Sharing childhood entrepreneurial experience of selling phone accessories in Turkey 06:59: Emphasizing that ideas are precious, but the execution is everything 10:12: Highlighting the importance of building an application and learning distribution as an essential part of running a business 12:35: Acknowledging the significance of listening to customers' needs to improve the product 14:11: Stressing the essence of having the right people to work with and build a business 20:27: Celebrating the progression in the development of one's business 25:21: Acknowledging the pressure of being a single child and chasing the dream 30:19: Discovering the benefits of email communication in reaching a wider audience for the business 33:14: Explaining the five central departments of the company 36:41: Describing the cycle of trying, messing up, learning, and having the right mentors to grow 40:39: Acknowledging that failure is a part of the job 45:45: Recognizing that a fresh approach can change things from the usual 48:34: Explaining the process of ROI and how to manage it better with data analysis 54:20: Sharing experiences of partnering with Cisco 58:35: Anticipating the things Yarkin looks forward to in his marketing venture 1:01:00: Listing the considerations to take into account when entering the business world LINKS MENTIONED: Connect with Yarkin Sakucoglu on: LinkedIn: https://www.linkedin.com/in/yarkin/ Twitter: https://twitter.com/ysakucoglu?lang=en   Connect with Crystal Bell on: LinkedIn: https://www.linkedin.com/in/crystal-bell-ms-eit/   Connect with Grayson Faircloth on: LinkedIn: https://www.linkedin.com/in/nosyarg/ Email: [email protected]