How a College Professor Prepares Students for Real-World Influencer Marketing & Content Creation: EP 037

Get ready to be the smartest marketer in the room. In today’s episode, Matthew and Chris welcome special guest Jacob Hiler—a professor at Ohio University and pioneer of the Influencer 101 course—and his students’ BS Meters were off the charts!First, we explore DoorDash’s transformation into a global advertising powerhouse, and what it means for small businesses and the future of retail media. Next, we break down the massive $5.4 billion Coca-Cola ad agency review, examining how data science and AI are now at the heart of legacy brand decisions. We also follow up on Starbucks Korea’s PR disaster, highlighting how a single marketing blunder can trigger worldwide fallout and why human oversight matters more than ever in the age of AI.Finally, Dr. Hiler gives us an inside look at his innovative course on influencer marketing—what students are learning, why authenticity trumps polish, and how the next wave of marketers are being trained to bridge the gap between brands and audiences. Stay with us for all of that, a few laughs, and this week’s game of Wrong Answers Only. Whether you’re a marketing veteran or just starting out, you’re 10 minutes closer to GOAT status.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net