How a College Student's Costume Hobby Became a Disney Career with Cupid Hayes

Ready to fall in love with your business again? This week, host Karl Pontau sits down with Cupid Hayes, the "Guardian Angel of Brand," who's spent 30+ years transforming how businesses connect authentically with their audiences.Why you'll love this episode:Discover why branding is the "steak, not the sizzle" in our Instagram-obsessed worldLearn the inspiring story of how one college student's tabby cat costume hobby became a Disney careerMaster Cupid's "Aim for Authenticity" process: Brand + Story + ImpactFind out why your employees are your secret weapon for brand successGet practical tips for finding your "why" and connecting with your ideal customersPerfect for: Entrepreneurs feeling burnt out on the business grind, leaders struggling with employee engagement, and anyone ready to build a brand that attracts the right people instead of chasing trends.Key takeaway: Stop trying to be perfect and start being authentically you – your ideal customers are waiting to connect with the real story behind your business."The difference between brand and marketing? Marketing is asking someone out on a date. Brand is the reason they say yes." - Cupid HayesConnect with Cupid: Founder & CEO of Arrow Advising, former CMO at Missing Channel Media Group, SAG-AFTRA Board member, and the expert who helps businesses cast themselves into their own success stories.===You can connect with Cupid Hayes here:https://bio.site/ArrowAdvisingYou can connect with Karl Pontau here:www.thehumanconnectionpodcast.comhttps://www.linkedin.com/in/kpontauPlease like, subscribe, and share this episode with somebody you care about!