How a Color Palette Made Tiffany a Billion-Dollar Brand -...

What this episode covers

Tiffany & Co. doesn't just sell jewelry—it sells a shade of blue. In this episode, Lucas and Luna unpack how a single color became a trademarked asset worth more than gold. They trace the story from Tiffany's 1845 Blue Book catalog to the 1998 Pantone collaboration that formalized '1837 Blue,' and examine how the brand defended its hue in court, licensed it to non-competitors like Lexus, and weathered the 2021 LVMH acquisition without diluting its signature. Along the way, they explore the neuroscience of color recognition, the economics of trademarking a color, and the risk of over-relying on a single sensory cue. If you've ever wondered why robin's egg blue feels like luxury, this episode is for you. #TiffanyAndCo #TiffanyBlue #ColorBranding #BrandIdentity #LuxuryMarketing #Pantone #Trademark #ColorPsychology #BrandEquity #LVMH #VisualIdentity #MarketingStrategy #RobinEggBlue #1837Blue #BrandProtection #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies?

This episode is 8 minutes long.

When was this The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies episode published?

This episode was published on June 10, 2026.

What is this episode about?

Tiffany & Co. doesn't just sell jewelry—it sells a shade of blue. In this episode, Lucas and Luna unpack how a single color became a trademarked asset worth more than gold. They trace the story from Tiffany's 1845 Blue Book catalog to the 1998...

Can I download this The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies episode?

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