How a combination of decentralized localization, playbooks and building a community of trust can lead to global success | Joanna Harries, Sr. Vice President Global Expansion, Endeavor

In this episode we are excited to welcome Joanna Harries, Senior Vice President of Global Expansion at Endeavor, the world's leading organization working with high impact entrepreneurs. Prior, Joanna held other growth executive roles at the organization and was a brand manager at Unilever.    In our conversation, Joanna offers great insights about taking a decentralized approach to localizing for new markets, but having the playbooks and structures, how to foster an owner's mentality and create a community of trust, how to develop local-to-local knowledge sharing (not always requiring HQ) and building a global mindset within your family.   Get your copy of our #2 Wall Street Journal Bestselling book, Global Class, a playbook on how to build a successful global business at https://www.amazon.com/Global-Class-Fastest-Growing-Companies-Globally/dp/1637742185    This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com     Find our entire podcast episode library at https://www.globalclassbook.com/podcast