How A Cornell Freshman Turned Passion For Watching Sports Into Real-World Impact

A lot of us fall in love with sports from the couch, not the court. Anya did exactly that—and then turned her love of watching games into real-world impact that lifted entire teams. We sit down with this Cornell freshman to unpack how she co-founded a 16-person media group in high school to spotlight undercovered athletes, ran pro-quality media days, and later stepped into strategy roles shaping D1 fan engagement.We trace the first spark—seeing girls’ tennis and other “smaller” sports miss out on recognition—and how a student-led solution became Radar Sports: a nimble mix of photographers, editors, and community connectors delivering shareable, athlete-first content. From backdrops and pose coaching to editing and distribution, Anya shares the nuts and bolts anyone can copy to build visibility and pride on campus.Then we zoom out to tactics that move the needle. At Cornell, Anya helped design an alumni-driven activation that lures non-fans with career networking, then converts them with the live-game experience. It’s classic segmentation done right for a pre-professional audience. We also get honest about the gender gap in sports business and why exposure matters—how growing up with games on at home builds the fluency and confidence to lead in broadcast booths, front offices, and advisory boards.If you’re curious about careers beyond playing, this conversation opens the door. We dig into sponsorships and partnerships as the economic engine of modern sport, spotlight Formula One’s hidden roles—from engineering to logistics to performance psychology—and outline practical steps for students to start, scale, and measure their own projects. The throughline is clear: you don’t need to be an athlete to belong in sports; you need curiosity, craft, and the courage to ship your work.Enjoyed the conversation? Follow, rate, and share the show with a friend who loves sports or wants to work in it—and tell us the behind-the-scenes role you’d try first.This Podcast is your Podcast, text us if you're an Athlete with a story to share...The only podcast that is all about Athletes Supporting Athletes! Support the showTo see more pictures, footage and out takes, bloopers and more follow us @PlanB.By Coach B on Instagram and or contact Coach B directly at www.coachbperformance.com to be part of the show.*Athletes must be 18 years or older or in the company of their legal guardian to participate in the show. Participants can remain anonymous with no visual footage for marketing and names can be changed to protect identity.